This article is aimed at developers who like to experiment Wait a minute - holdback groups in Adobe Target Experience Targeting...? We're talking about personalization, not A/B testing.Isn't there something mixed up? If you set up personalization measures, it stands to reason that they will perform better than generic content, right? But wouldn't it be great if you could track how much [...]

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This article is aimed at technical users of Google Tag Manager. In the world of web analytics and digital marketing, the dataLayer is a key concept, especially when working with Google Tag Manager (GTM). It is an array that serves as a central repository for storing and managing the data you use on your [...]

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This article is aimed at technically minded A/B testing users A/B testing has long been a marketer's best friend. These tests allow websites to present two different versions of content to assess which one performs better. In the tech-savvy world, where most A/B tests involve dynamically changing website elements, the [...]

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This article is aimed at technically oriented dynamic yield users In today's market environment, where customer engagement depends on both website performance and personalized experiences, companies are often faced with two opposing opinions - prioritizing website performance or delivering highly personalized content. On the one hand, personalization teams want to be completely independent of [...]

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