This article is aimed at both A/B testing experts and beginners. In a world of data-driven decisions, A/B testing has become an important tool. For those who are not yet familiar with A/B testing: It's a type of digital experiment that allows you to find out what changes on your website or [...]

Read more

This article is aimed at tech-savvy Adobe Target users (... if the only place you have available to you is the target-global-mbox ) Adobe Target Recommendations are a great way to show your users personalized, relevant content on a variety of e-commerce pages such as product overviews, product detail pages or shopping cart pages. If you've never heard of Recommendations [...]

Read more

This article is for advanced Adobe Target users In the fast-paced world of digital marketing, creating personalized experiences is a game-changer for companies looking to build deep customer relationships. With Adobe Target, the optimization and personalization powerhouse, you get access to two breakthrough AI tools: Auto Target and Auto Personalization. These new features leverage [...]

Read more