This article is aimed at developers who like to experiment Wait a minute - holdback groups in Adobe Target Experience Targeting...? We're talking about personalization, not A/B testing.Isn't there something mixed up? If you set up personalization measures, it stands to reason that they will perform better than generic content, right? But wouldn't it be great if you could track how much [...]

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This article is aimed at ... Formulating data-driven hypotheses is critical to the success of any effective A/B testing program. Think of each hypothesis as an idea that needs to be tested and ultimately confirmed or rejected. This is essential to gain meaningful insights and make business decisions based on them. In our previous blog post "10 qualitative [...]

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This article is aimed at technical users of Google Tag Manager. In the world of web analytics and digital marketing, the dataLayer is a key concept, especially when working with Google Tag Manager (GTM). It is an array that serves as a central repository for storing and managing the data you use on your [...]

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This article is aimed at both A/B testing experts and beginners. In a world of data-driven decisions, A/B testing has become an important tool. For those who are not yet familiar with A/B testing: It's a type of digital experiment that allows you to find out what changes on your website or [...]

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How to Leverage Design Thinking in Web Experimentation

  • Marinell Falcón
  • February 19, 2024
  • 11 min read

This article is aimed at A/B testing strategists. In the dynamic world of web experimentation, marketing teams often dive deep into data analysis. This in-depth work with quantitative data is undoubtedly highly important, as the insights it provides shed light on the "what" of user actions. But the catch is that these insights [...]

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This article is aimed at anyone who wants to improve their A/B testing skills. In today's online business world, optimizing your website's performance is not an option, it's a necessity. A/B testing is a powerful tool for experimenting with different versions of your web pages. It allows you to find out what works best for your users. But where do such [...]

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This article is aimed at technically minded A/B testing users A/B testing has long been a marketer's best friend. These tests allow websites to present two different versions of content to assess which one performs better. In the tech-savvy world, where most A/B tests involve dynamically changing website elements, the [...]

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