It’s 10:30 p.m. A customer visits your website on his smartphone and is considering buying a new cell phone. He hesitates. Should he be reminded of the protective case he looked at earlier? Should he be offered a price alert? Should he be gently guided toward making a purchase, or should he simply be able to continue browsing at his own pace? Moments […]
MCP is increasingly becoming the standard protocol for connecting AI agents with MarTech systems. This month’s focus is primarily on new features related to Adobe Target—specifically technical changes relevant to experimentation, personalization, and performance workflows. The MCP server itself is only one part of this development. More importantly, MCP is putting pressure on vendors to […]
In digital communication, customers expect not only customized content, but also interactions that take their individual needs and interests into account. The possibility and ability to dynamically provide relevant, context-specific content is a key success factor for companies. With the Liquid templating language, Braze provides the basis for dynamically designing messages based on user data. In this article, you will learn [...]
Braze Forge 2024, the annual customer and partner conference, took place in Las Vegas from September 23 to 25. As a Braze partner, we were not there in person this year, but were able to follow the event digitally and would like to present the most important announcements and innovations to you here: Content BrazeAI™: Project Catalyst and the [...]