This article is aimed at technical users of Google Tag Manager. In the world of web analytics and digital marketing, the dataLayer is a key concept, especially when working with Google Tag Manager (GTM). It is an array that serves as a central repository for storing and managing the data you use on your [...]

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This article is aimed at technically minded A/B testing users A/B testing has long been a marketer's best friend. These tests allow websites to present two different versions of content to assess which one performs better. In the tech-savvy world, where most A/B tests involve dynamically changing website elements, the [...]

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