This article is aimed at developers who like to experiment Wait a minute - holdback groups in Adobe Target Experience Targeting...? We're talking about personalization, not A/B testing.Isn't there something mixed up? If you set up personalization measures, it stands to reason that they will perform better than generic content, right? But wouldn't it be great if you could track how much [...]

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This article is aimed at tech-savvy Adobe Target users (... if the only place you have available to you is the target-global-mbox ) Adobe Target Recommendations are a great way to show your users personalized, relevant content on a variety of e-commerce pages such as product overviews, product detail pages or shopping cart pages. If you've never heard of Recommendations [...]

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