A/B Testing and Personalisation with Optimizely: What Do I Need and How Do I Start

Do you want to improve your user experiences through experimentation? Discuss the possibilities of Optimizely with our expert Bastian Sanke and learn everything you need to get started.

Key Takeaways

Our expert

Bastian S. Up Reply | Germany

Session Content

In this session, we'll help you understand the importance of experimentation and onsite personalization to enhance user experiences. We'll show you how integration and onboarding work, and work with you to assess your current digital commerce maturity and technology stack. In addition, we'll help you create a roadmap to get started quickly with Optimizely develop.

First Unit (1h)

Second Unit (1h)

Supporting Materials
At the end of the sessions, the expert can share the presentation with you upon your request.

Who This Is For

These sessions are for those that haven't yet begun their extensive onsite personalisation and that want to be more relevant to theirs customers. For those that are thinking about rolling out personalisation, but do not know where to start and how to get the most out of a personalisation program. The session also helps you to understand the technical requirements for onsite personalisation.

Tools and Information


These sessions will be delivered using the Microsoft Teams application. They are interactive and the expert will tailor them to your skillset and goals. These sessions are intended to be one-to-one, but you're free to involve one or more of your colleagues.


This consulting service is provided by an expert from the Up Reply company. The content of these sessions reflects their own experience and expertise on this topic.