How to Get Started with Adobe Target and AI-Powered UX Testing and Personalisation

Interested in Adobe Target? Join our expert, Laura Forster, to discuss the benefits, capabilities, and applications of Adobe Target, an AI-powered platform to optimise and validate your user experience.


Key Takeaways

Our expert

Laura F. Up Reply | Germany

Session Content

In these two sessions, we will illustrate the importance of personalized, digital experiences to increase user satisfaction and conversion. We will show you how integration and onboarding with Adobe Target work. In the second session, we will talk about your current e-commerce maturity and technology stack. We will also give you tips on how to develop a roadmap for omnichannel personalization.

First Unit (1h)

Second Unit (1h)

Supporting Materials
At the end of the sessions, the expert can share the presentation with you upon your request.

Who This Is For

These sessions are business-oriented and are suitable for marketers, UX and CX professionals, product owners and customer success managers. They are suitable for anyone thinking about expanding a CX program with omnichannel personalisation and large-scale A/B testing.

Tools and Information


The sessions will be conducted using Microsoft Teams. They are interactive and the expert will tailor them to your skills and goals. The sessions are intended to be one-on-one, but you can also include one or more of your colleagues.


This free consulting service is provided by a certified expert from Up Reply. Up Reply is a Platinum Adobe Partner. The content of these sessions reflects their own experience and expertise on the topic.