Case Study
Case Study
Dynamic YIeld Award
Dynamic YIeld Award

The Experts for Experience Optimisation

We help international clients increase their user experience and conversion rates with experimentation (CRO) & personalisation. We are 100% dedicated to the growth of digital commerce.


Personalized CX experiences that create impact


Data Driven process from ideation to a/b testing to generate uplift

Analytics & Insights

Understand customer behaviour and discover business potential

Trusted by

What Our Customers Say

We are proud of the value that we deliver for our customers.
Day by day.


Million USD Revenue Uplift in 2023


Million Users Impacted in 2023


Experiments Launched in 2023


Customer Teams Supported in 2023

What we do

Our Services and Project Types

Are you struggling to make sense of your website data? Are you looking for ways to improve the customer experience and increase conversion rates? Our team of experts can help. We specialize in A/B Testing and Personalisation campaigns for international enterprises. We use industry-leading tools and technology to design and conduct effective A/B tests, analyze results, and provide actionable recommendations for improvement. With our help, you can unlock the full potential of your digital experiences and drive business growth.

In a world where digital commerce is increasingly significant, we ensure your platform stands out. Our approach is tailored to your unique business needs, providing a personalised strategy to leverage data and optimise the user journey. By analysing user behaviour, we can develop insights that lead to more meaningful and effective interactions. In doing so, we not only improve user satisfaction, but also drive growth for your business.

We believe in empowering your team with the right knowledge and expertise to leverage these advanced tools for optimal results. Our onboardings are designed to not only introduce these tools, but also to provide in-depth training tailored to your specific business needs. We emphasise hands-on learning, ensuring your team can confidently navigate and utilise these tools to extract valuable insights and facilitate decision-making. Our goal is to turn your data into a driving force for your business.

We support you in the operational implementation of your personalisation, experimentation and optimisation program. The ongoing support can cover either individual or all topics of the process chain, such as user analyses, ideation, filling and prioritising of test and use case backlog, project management, concept, specification, technical implementation, quality assurance, data monitoring and evaluation. Therefore, we always focus on efficiency and measurable impact.


Who we partner with

Our Technologies and Tools

We strategically choose our partners based on their innovation, reliability, and ability to integrate with other services. This not only bolsters our service offering, but also equips our clients with the tools necessary for success in today's digital landscape.

Case Study

Discover Our Success Stories

Read our case studies to find out more about how we support companies in overcoming their challenges and achieving their goals.

Ask our experts

Live Sessions


How to Start Your E-commerce Personalisation with Dynamic Yield

In this session, learn how to start your e-commerce personalisation with Dynamic Yield and get valuable insights from our expert.

Learn more


AI-Powered UX Testing and User Personalisation with Adobe Target

Talk to our expert about the benefits, uses, and opportunities for optimisation and personalisation with Adobe Target.

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About Up Reply

The Experts for Experience Optimisation

We at Up Reply, a subsidiary of the Reply Group, specialise in digital growth and experience optimisation. Our team of experts provides international clients with data-driven methods for personalising digital channels, A/B testing and analytics across the entire customer journey. The result is user-centered experiences that contribute to business objectives. We support with strategy consulting, onboarding, and offer full service with tools such as Dynamic Yield, Optimizely, Adobe Target or Adobe Analytics, Google Analytics and Contentsquare.
As a part of the Reply Group, we have the opportunity to draw on the collective knowledge and expertise of over 13,900 specialists across 16 countries, ready to take on any challenge that comes our way.

Improve Your Business with Us.

We are looking forward to a non-binding first conversation with you.